Woven Peak

/ About the project

Set in the Tibetan foothills, Woven Peak reimagines retail as ritual. This AI-generated concept store for The North Face blends ancestral stillness with modern endurance — honouring Himalayan wisdom while outfitting today’s explorers. A waypoint, not a showroom. Designed to hold soul, not stock.

A self-initiated concept and unaffiliated narrative experiment, crafted to explore how brand, place, and soul can converge.

/ CLIENT

Narrative prototype

/ ROLE

Creative Director & maker