Campaign
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Art direction
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Multi-touchpoint
BAFTA

/ About the project
A multi-year creative partnership with BAFTA to visually embody the prestige, poise, and cinematic magic of one of the worlds most anticipated film awards nights. I led the creative direction and design of campaign identities that lived across every touchpoint — posters, tickets, brochures, menus, digital, and outdoor.
Each time, a fresh concept: Cinemmersive, evoking the total sensory sweep of cinema. The Big Reveal, capturing the irresistible tension and glamour of awards night. Window to Another World, framing film as portal and promise.
Working with iconic illustrators La Boca, Malika Favre, and Levente Szabo, we crafted imagery that was both timeless and tactile — celebrating not just the films, but the feeling of film itself.
/ CLIENT
British Academy of Film and Television Arts
/ ROLE
Creative Director
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